Evaluating Your Christian Fundraiser

Posted by Aaron Jeschke on September 10, 2009

One of the most oft overlooked portions of the Christian Fundraising process is the post-fundraiser evaluation. When a ministry evaluates a fundraiser they should be asking a few important questions in order to ensure future fundraising success.

Was the fundraiser profitable? Obviously the ultimate goal of a fundraiser is to bring in funds in order to finance a ministry’s vision. If a fundraiser is not profitable than it is not useful. If you can find a fundraiser that is more profitable than the one you have then go for it.

Was the fundraiser overly time consuming? Often ministries run fundraisers that take countless hours to put together and that are inordinately complicated. Often the profit per hour is low. If this is the case find a fundraiser that is quick. Dollars per hour could be an important statistic when evaluating your fundraiser.

Was the fundraiser easy to put together? The simpler and easier your fundraiser is the less hassle you will experience while enacting your fundraiser. If you found that you got bogged down with order forms and other extraneous details than I suggest you look for something that is simpler and easier. No one wants to be spending much time with paper work and unneeded details.

Were the donors pleased with the product? Many fundraisers involve selling products to a donor that they don’t really need. Clearly many donors are pleased just to be contributing to the organization but I think it is best to reward donors with a quality product, preferably something they can use to their benefit.

Ultimately when fundraising, Christian groups need to find a fundraising idea that is fast, easy, profitable, and beneficial to donors. In the world of Church fundraising such a product is a rarity. I suggest the Samaritan Card. No fundraising product that I have seen satisfies all of the above requirements like the Samaritan Card. Selling the card takes mere minutes and after the initial order there are no further forms or return visits! Not to mention that your profits will be as high as 70% per card. Donors will walk away satisfied knowing that they will be saving us much as they gave and more! Christian fundraising has never been faster, easier, more profitable, and more beneficial to donors!