Knowing Your Fundraising Audience

Posted by Aaron Jeschke on November 9, 2009

It is always important when putting together a Christian Fundraiser to know just to whom you will be pitching your fundraiser. This could have a very significant impact on the profitability of your Church Fundraiser. If your “target market” includes those desiring to save money and not spend uselessly then likely a cookie dough fundraiser for you. Too many groups attach themselves to a Christian Fundraiser without ever thinking critically about their audience. If you have a group of donors who are willing to donate a significant amount than I wouldn’t suggest selling small items such as candy bars.

The vast majority of those to whom ministries will be “pitching” their Christian Fundraiser are typical Americans desiring to save money in tough economic times. The unemployment rate just recently climbed above the 10% mark so donors will be looking to save more now than they have in recent years. It is of vital importance to select a Church fundraiser that meets the demands of donors. Something that doesn’t cost much up front and ideally might even save them money in the long run. Savings are of the utmost importance. Every dollar counts.

I believe that the Samaritan Card is the perfect fundraiser for the majority of American donors. Individuals who purchase the card tap into exclusive savings of up to 50% off at over 100,000 retail, recreation and restaurant merchants nationwide. After just a couple of uses (sometimes only one use) it is as if the donor has paid anything at all. All the donor needs to do is make a one-time $20 payment and then begin saving what could amount to hundreds of dollars over the course of the year. Providing a quality Christian Fundraiser that meets donors needs has never been easier.